Beyonce for H & M

We don't know where H&M get all this money from. Honestly. However, even during a crisis money don't just disappear, somebody has to have them. If we asked you to make a list of the most successful at the moment, Beyonce would certainly be on your list. That's true, Ms. Carter sang at SuperBowl surrounded by Pepsi logos, graced all the main fashion-covers, including actual Vogue UK cover, toured a quarter of the planet (there is another quarter left). It won't be a surprise if by the end of the year Forbes name her the celebrity who earned more than anybody else in the industry in 2013.
D&P

Carey Mulligan for Harper's Bazaar

\

"The Great Gatsby" will hit the theaters in the US on May 10th, that's why every fashion magazine wants to have beautiful Carey Mulligan (Daisy Buchanan) on its cover. And Harper's Bazaar UK succeeded in this mission. It is one of the prettiest covers of all time. The most tender for sure. by Tom Allen 

D & P

The Art of Packing

We don't know why, but we instantly fell in love with a new series of videos "The Art of Packing" by Louis Vuitton. It continues their project "the Art of Travel" (you remember Selby travelling by train in Siberia? Yeah, that one).
You can find the rest of the very educating videos on Louis Vuitton official youtube channel.

D & P

Lana Del Rey for H&M

The titles of our posts sometimes look like elaborate codes for contacting the aliens. Sorry :)

Lana Del Rey is, without any doubt, no rookie in the fashion world. For starters, she graced several magazine covers, including our still favourite cover of Russian Interview. Also she was great as cover-girl for British Vogue. And we haven't even talked about different Glamours yet.

Vogue Italia has recently published an incredible photoshoot starring Lana. You can see the rest of the pictures and a flawless video right here. By Ellen Von Unwerth:

Finally, a bag named after you is the ultimate symbol of recognition by the fashion world, isn't it? And that's exactly what happened with Lana thanks to Mulberry:

And now Lana became the new face of H&M fall collection 2012. The campaign was shot by Dutch photographers Inez van Lamsweerde and Vinoodh Matadin:

1.

2.

3.

4.

5.

6.

7.

8.

On September 19th Elizabeth Grant (Lana's real name) will release a special music video on the official site of H&M. The latter, in their turn, promise to the market collaborations with Maison Martin Margiela and Anna Dello Russo soon. Meanwhile, you can look at Lana, listen to Lana's music and plan you fall wardrobe!

D & P 

#theydiditright

With this particular hashtag Twitterverse responded to the yesterday's Closing Ceremony of Olympic Games 2012. An important role in the ceremony was given to British fashion: several huge billboards, picturing British top-models wearing exquisite garments by British designers, were displayed in the center of the main stage. Kate Moss (in Alexander McQueen), Naomi Campbell (also wearing Alexander McQueen), Stella Tennant (in Christopher Kane), Lily Cole (in Erdem), Karen Elson (in Burberry), Jourdan Dunn (in Jonathan Saunders and Stephen Jones), Georgia May Jagger (in Victoria Beckham), Lily Donaldson (in Vivienne Westwood) and David Gandy (in Paul Smith). Shortly after their appearance the posters revealed the fashion-stars themselves. They walked rather fiercely the improvised runways - the lines of Union Jack (main stage decoration). The looks were created by Sam McKnight (famous British hair artist) and Val Garland (renowned British make-up artist).
We hope that after watching the ceremony, Russian Olympic committee hasn't decided to invite Viatcheslav Zaitsev and Valentin Yudashkin to Sochi's events in order to show 'Russian fashion'...

Kate Moss and Naomi Campbell, both wearing Alexander McQueen

Karen Elson in Burberry

Jourdan Dunn and David Gandy

Georgia May Jagger

Stella Tennant

Lily Cole

Lily Donaldson

See you!

D & P

September issue

The new fashion year will start in a few weeks. And the September issue of American Vogue will be the main guide of these upcoming 12 months. It beats its own record with 916 pages of fashion-related articles, editorials, photoshoots, interviews, trends and advertisements.
Lady Gaga, viewed through the lense of recent favourites of Queen Wintour's journalistic kingdom - photographers Mert Alas and Marcus Piggott, graced the cover.
A short article, published on the Vogue's site, explains the choice of the cover-star. Her popularity, her extremely successful world tour Monster Ball, her music, her ambiguous style (of course, the meat dress was mentioned several times), her fragrance Fame (out in September) which will be black in the bottle but transparent when sprayed on the skin (we adore reading lists of perfume's ingridients, so: flower Belladonna, incense, honey drops, saffron, apricot, Sambac jasmine and tiger orchid). By the way, the bottle was designed by Nick Knight and the ad campaign starring Lady Gaga herself was shot by Steven Klein.

September promises to be interesting!

D & P

How LV conquered Youtube and our hearts

A while ago Louis Vuitton decided to conquer Youtube. Previously boring and practically empty official channel flourished with dozens of videos about shows, exhibitions, collaborations with bloggers and artists. Also those who tamed the Internet through LV Youtube created an online film festival Journeys Awards.

We love every video, especially the ultimate collaboration of the French brand with blogger Selby - a series of short videos about his train journey from Paris to Shanghai. Yep, including Transsib!

You can watch the first episode right here:

Then you can subscribe to the official channel and watch the rest of the episodes. At the moment there are 6 of them: Day 2, Day 3, Day 4, Day 5, Day 6. If Todd Selby seemed an interesting person to you, you can look at his shenanigans right here: The Selby.

Chou-chouuuuu!

D & P