Beyonce for H & M

We don't know where H&M get all this money from. Honestly. However, even during a crisis money don't just disappear, somebody has to have them. If we asked you to make a list of the most successful at the moment, Beyonce would certainly be on your list. That's true, Ms. Carter sang at SuperBowl surrounded by Pepsi logos, graced all the main fashion-covers, including actual Vogue UK cover, toured a quarter of the planet (there is another quarter left). It won't be a surprise if by the end of the year Forbes name her the celebrity who earned more than anybody else in the industry in 2013.
D&P

Lana Del Rey for H&M

The titles of our posts sometimes look like elaborate codes for contacting the aliens. Sorry :)

Lana Del Rey is, without any doubt, no rookie in the fashion world. For starters, she graced several magazine covers, including our still favourite cover of Russian Interview. Also she was great as cover-girl for British Vogue. And we haven't even talked about different Glamours yet.

Vogue Italia has recently published an incredible photoshoot starring Lana. You can see the rest of the pictures and a flawless video right here. By Ellen Von Unwerth:

Finally, a bag named after you is the ultimate symbol of recognition by the fashion world, isn't it? And that's exactly what happened with Lana thanks to Mulberry:

And now Lana became the new face of H&M fall collection 2012. The campaign was shot by Dutch photographers Inez van Lamsweerde and Vinoodh Matadin:

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On September 19th Elizabeth Grant (Lana's real name) will release a special music video on the official site of H&M. The latter, in their turn, promise to the market collaborations with Maison Martin Margiela and Anna Dello Russo soon. Meanwhile, you can look at Lana, listen to Lana's music and plan you fall wardrobe!

D & P 

HEAT

The main word of the season. Half of the news is dedicated only to the HEAT. Because of the HEAT weather forecast was moved from the shameful line, parallel to the announcer's words "Thank you for your attention! Have a good evening! And right after the News there will be a premiere of another never-ending TV-show starring Yegor Beroev (sorry, bro), the one that your grand-mother will tell you a lot of times about", - to the very beginning! Who cares how many children were kissed by and how many calves were fed by Putin or Medvedev, when it's +35 C and it's super HOT?!

It seems that they have promised a little pause to us, but the meteorologist was so unhappy while saying that, maybe he was threatened. At the same time he was showing some tornado-looking lines and points on the map. So, the heat is still a topical problem and that means we should fight against it! But only wish fashion methods!

1. Drink more water!

Paul Smith created a limited version of Evian bottle. The bottle is decorated with his classical stripes (if somebody asks Paul Smith to style te Earth he will take an enormous paint roller, dip it adroitly in paint in a way that there will be stripes on it and then he will paint the planet with these stripes from one Pole to another). This bottle contains 750 mL of water. The creators also propose to collect the lids. But it's not clear what for. There is only one defect - the bottle is really heavy, but after being drained it can be used as a nice vase.
To learn more about the collaboration between the designer and Danone (yes-yes, Evian brand is owned by Danone) you can go to the official site. But we recommend to just watch this video.

Highlights: "Life is about living young, being useful and enjoying yourself every day, because every day is important"
"My whole life is about being childlike... not childish but childlike"
"Yesterday's newspapers nobody wants"
If you liked his positive mood and if you want to know more about Paul Smith, welcome to his personal blog (Warning: he loves bicycles... sometimes too much)

2. Go to the beach!

Moreover, on the beach you can find not only sand and sun, but also some interesting events. On July 10-11th the was Old-Fashioned Weekend in Saint-Petersburg. All the guests of "Air" beach (Krestovskiy island) could rest by the pool or on the sand beach, and also see the clothes and accesories made by young designers. Great idea... But the execution left much to be desired:
- not enough space for the clothes
- shades and parasols didn't protect from the sun
- how people were supposed to try clothes with this heat? (and in these cubicles???)
- all the event looked more like an exhibition and not like a fair/market - consumers - in one part of the pool, designers - in the other part.
However, we didn't leave without a purchase !

3. A fan!

A few elegant moves and there is no more problem! The point is to find an extraordinary fan. Follow examples of famous fashionistas: Mila Jovovich at Schumacher by Dorothee Schumacher (Berlin Fashion Week 2010)

4. Wear hats!


5. Go shopping!
Sometimes shops are provided with the best ventilation systems! We are sure that it will be fresh here:

While you're pave the shortest way to the shop, because you want to be the first buyers and maybe the lucky ones and receive some bonuses (like at the openning of the first store of 'Hennes & Mauritz' in Mega Mall) we show you the new campaign with Daria Werbowy:


See you soon!

D & P