Lana Del Rey for H&M

The titles of our posts sometimes look like elaborate codes for contacting the aliens. Sorry :)

Lana Del Rey is, without any doubt, no rookie in the fashion world. For starters, she graced several magazine covers, including our still favourite cover of Russian Interview. Also she was great as cover-girl for British Vogue. And we haven't even talked about different Glamours yet.

Vogue Italia has recently published an incredible photoshoot starring Lana. You can see the rest of the pictures and a flawless video right here. By Ellen Von Unwerth:

Finally, a bag named after you is the ultimate symbol of recognition by the fashion world, isn't it? And that's exactly what happened with Lana thanks to Mulberry:

And now Lana became the new face of H&M fall collection 2012. The campaign was shot by Dutch photographers Inez van Lamsweerde and Vinoodh Matadin:

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On September 19th Elizabeth Grant (Lana's real name) will release a special music video on the official site of H&M. The latter, in their turn, promise to the market collaborations with Maison Martin Margiela and Anna Dello Russo soon. Meanwhile, you can look at Lana, listen to Lana's music and plan you fall wardrobe!

D & P