Slow fashion

People, who think that fashion is the same thing that consumerism, annoyed by the changing of tendencies. But what can we do? Fashion doesn't exist without changing. Fashonable and new are practically synonyms. And yes, tendencies are created artificially, everyone understands that. "So, is it right to produce more and more?" - the #1 question of fashion industry. However, very few people try to find an answer to it. The main reason is that a fashion house sells not only clothes: frankly speaking, we don't need 20 dresses. And polo-shirt is just a polo-shirt, even if it has a crocodile-logo. So, there is no need to pay more.

However, it might have sense to pay more in case of Lacoste crocodiles, because Lacoste still produces some clothes in France. As for Ralph Lauren, he produces his polo-shirts in Vietnam (and they cost even more than Lacoste's polos).

So, a fashion house sells a beautiful story rather than just clothes. At Zara they don't embroider small "z" on their polos, it's absurd: Zara sells just clothes. As for Lacoste, they can give you a polo and an image of success. Ralph Lauren didn't enlarge his logo for nothing)) At Ralph Lauren they understand that a polo made in Vietnam is not interesting at all. A polo with a logo of the main Americain fashion house - excellent!

But we have distracted. So, is it right to produce more and more? Does fast fashion have any sense? When serious dudes, like Stephane Plassier, come to the industry they answer "no" to the both questions.

Stephane Plassier is one of the few supporters of slow fashion. He decided to create a perfect wardrobe which wouldn't need to be renewed permanently. All Stephane's clothes are black, that's why they combine easily with each other. He adds 2-3 pieces each season. Moreover, some of the clothes can be draped in different ways and look differently.

You can see the collection here.

However, we think that the collection is a bit less interesting than the idea of giving seasons in fashion up. BTW, the idea is very fearless: Stephane knew that it would be difficult to convince boutiques and buyers who already have a habit of seasonal changing of collections.

But Plassier is sure: if you want to sell something - be different!

Instead of P.S. "black is beautiful"


D & P