London-London-London! Fashion MONTH!

When: September 17-22
What: London Fashion Week

September 17th

The first important event of LFW was Sustainable Show, organized under the aegis of the British Fashion Council, philanthropic society START(we definitely recommend you to follow the link and to spend 1 minute 22 seconds of your lifetime to watch an incredible video of this charity!) which is a part of the Prince's Charities Foundation. The main goal of the show was to prove that the popularity of sustainable development and fair trade fashion is not accidental, that this movement has a great potential and eminent fans - All the King's Men, starting with Prince Charles (who, unfortunatelly, didn't show up on this event) and ending with London mayor - Boris Johnson.
Some very famous brands took part in the show, for example: Vivienne Westwood, Stella McCartney, People Tree and others.
And that's ok that at the moment fair trade fashion-houses don't show the best designing, perfect cut and ultra-modern looks but heeeeeeeeeeey! 10 years ago there was no fair trade fashion at all! And now such clothes are welcomed literally in a royal way!
The first two minutes of the video is about this show:

EcoSalon Exclusives: LFW S/S 2011 Eco-Fashion Highlights from EcoSalon on Vimeo.

PS: Welcome to the brand new Vogue.com! Yes, it's just on that new site impossible to find photos without annoying inscription "Magnify"!

September 18th
House of Holland - this time Agyness Deyn has stayed in the first raw, as for Henry, he presented a collection a bit less eccentric than the previous one.


September 19th
1. Mary Katrantzou - young designer presented her famous prints brought to the upper standard. Watch closely!
2. Antonio Berardi - a continuing experiment with volume and proportions.

3. Vivienne Westwood Red Label - staying true to herself, maybe a bit more modest this time.
4. Matthew Williamson - the designer invented a new (at least, for him) image of femininity and beauty - fewer prints, more elegance.


September 20th
1. David Koma - Georgian designer was inspired by grace of Mariinskiy theater's ballerinas. In confirmation - music from "Swan Lake" for the soundtrack and white, tutu-like, dresses in the beginning of the show.
2. Mark Fast - in his first independent show designer has tried to develop his main distinguishing feature - knitted details. And he has done it very successfully!

3. Erdem - a kingdom of lace
4. Christopher Kane - if you miss neon colours already...))

5. Paul Smith - they say that one day men and women will wear the same clothes. Paul Smith showed us such future.


September 21st
1. Marios Schwab - an interesting combination of fabrics

2. Burberry Prorsum - the evolution of trench continues.


September 22nd
Men's day

Milan is waiting!

D & P