"No more than 300 clients". Christian Dior. 1947

Yes, we're talking about Christian Dior and his opinion about the quantity of haute couture clients. 300 - it is precisely the number of Dior clients at the beginning of his work. In Janie Samet's book (We recommend!!!) there is a detailed description how this number grew to 3000 clients and how Dior opened branches all over the world. Today haute couture designers can only dream about such numerous group of consumers. Haute couture is dying, making way for pret-a-porter which in its turn changes into ready to wear. But as long as there is monarchy, aristocracy, diplomacy and Chinese millionaires haute couture has a weak but stable source of income. Moreover, haute couture has several image functions - drawing attention, showing the craftsmanship of a fashion house, demonstrating the ultimate achievements of the industry.

So, the Haute Couture week AW 2011/2012 is now taking place in Paris. Today the 'Christian Dior's collection was shown to the public. It was created by Bill Gaytten and Susanna Venegas. The representatives of the house told that Bill wouldn't become the successor of John Galliano. Yes, it's difficult to find somebody to replace him. Maybe that's the reason why this particular collection was like the first Valentino collection after the resignation of Garavani - muddled and a bit confusing.

Now you can watch the video and see the details: (photos by Vogue.co.uk)


*Click on the image to enlarge it

See you soon!